![]() ![]() The aim of the research is to provide practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth. TV advertising’s ultimate nickable chartsĪt our November 2019 event, we unveiled brand-new research together with a new cross-media optimisation tool based on the findings.Strategies for marketing through a downturn.BARB: the gold standard in media research.The link between creativity and effectiveness 2010.Screen Life the view from the sofa 2012. ![]() POETIC research: TV’s Influence Calculated 2013.Screen Life: TV advertising everywhere 2014.Effectiveness in the Digital Era: Media in Focus.Get with the programmes: the Thinkbox guide to TV partnerships.‘Profit Ability’: download the full report.Profit Ability: the business case for advertising.The Age of Television: the needs that drive us.A Matter of Time: the importance of time-length in TV advertising.As Seen on TV: supercharging your small business.Effectiveness in Context: free download.Adapting to adversity: advertising lessons from lockdown.Giving attention a little attention: download the white paper.Advanced TV advertising: everything you need to know. ![]()
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